Why are people gravitating towards Social Networks online?  The question can be answered by reviewing other historical transitions of communication or media.  It is like people transitioning from radio to TV.  Do people still listen to radio – sure, however television has brought a visual element to media and has grown in use over radio.  Social Networks can also be seen replacing other forms of communication like e-mail.  Will people still use e-mail – sure, however a social network allows for greater participation beyond a closed e-mail contact list.  Web based social networking also allows greater functionality and common application use.   Social Networks provide greater interaction and participation among invited and public viewers.

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